PayTabs announces the launch of the pioneering e-commerce platform “Paymes” to support freelancers and small businesses in Egypt

PayTabs announces the launch of the pioneering e-commerce platform “Paymes” to support freelancers and small businesses in Egypt. Thanks to this strategic partnership with the social platform “Paymes”, merchants will be able to collect their dues via social media platforms.

Cairo : PayTabs, the leading multi-award winning B2B payment solutions provider in Eurasia, today announced the launch of Paymes, the leading e-commerce platform on social media platforms in Central Asia, which will serve as social commerce platform for PayTabs in the middle East and North Africa region. This strategic partnership will help facilitate the process of collecting payments through social media platforms in seconds, to serve millions of workers in many fields, including independent business owners, artisans, consultants, people who work from home, personal trainers, temporary contract workers and others. This partnership will help maximize the benefits of PayTabs’ own vast network in the markets in which the company operates, in order to improve the spread of the Paymes brand.

This partnership is considered to be Paymes’ first achievement as a platform for PayTabs to serve social media merchants and freelancers in the Middle East, provided that this service is first launched in Egypt to benefit from the PayTabs network. Egypt. This new financial services technology platform will increase customer base and provide opportunities for small businesses to generate revenue. Paymes will allow its user base of small business owners in the Egyptian market to connect to the platform and create their own digital store to display the products or services they provide, and thus add products directly to shopping carts, enter their contact details and delivery data, and transact with ease and security. Thanks to the tools and means provided by the “Paymes” platform, users will be able to create secure links to make payments through social media platforms, including Facebook, WhatsApp and Instagram, in addition to accepting contactless payments by creating a QR code.

In this context, Abdulaziz Al-Jouf, CEO and Founder of PayTabs, expressed his joy at signing this agreement with Paymes, in light of the rapid and growing spread of purchases on social media platforms in the Middle East and Africa. of the North, as well as the high rate of dependence on employers Temporary and small businesses, from design and consultancy to clothing and painting. He pointed out that the company’s in-depth research has shown that this agreement aims to support such business activities due to its great importance in the economy, adding that the “Paymes” platform strives to make payment methods payments available through social media platforms for small business owners in Egypt, and the platform also seeks to maximize the use of digital solutions that help make life easier for millions of those who help sustain and revitalize the Egyptian economy . Al-Jouf explained that the next phase of the company’s strategy targets the markets of the United Arab Emirates and Saudi Arabia, as part of the company’s continued interest in the market for commerce via platforms. of social media in the Middle East and North Africa.

It should be noted that the study conducted by VISA titled “Small Business Recovery in 2021” revealed that half of the Egyptian merchants surveyed consider investing in digital payments as essential for market recovery. The latest data put the number of temporary job holders in Egypt at 14 million, but reports published by Reuters consider this data to be much lower than the actual figures. Accordingly, this partnership between the two platforms aims to seize the growth opportunities presented to the market and aims to provide secure digital payment solutions to small merchants to serve the commerce market through social media platforms.

For his part, Hani Suleiman, Managing Director of PayTabs in Africa, said the e-commerce market is growing rapidly, along with the self-employed base, which presents promising opportunities that attract investors. He pointed out that PayTabs has signed this partnership with the Paymes platform to present its experience in the Egyptian market, as part of its efforts to continue providing innovative and high quality products and solutions that meet the aspirations of various customer segments. , whether they are potential or New. He pointed out that the “Paymes” platform has innovative tools and means that will redraw the map of the digital payments market, and that the platform is also characterized by ease of use and efficiency in carrying out the day-to-day transactions, making it the best way for small merchants to communicate with customers easily and efficiently. He emphasized that this partnership is part of PayTabs’ commitment to explore new horizons that help customers succeed and grow in the e-commerce market through social platforms.

On the other hand, Hasan Jabarov, co-founder of “Paymes”, pointed out that the world is currently experiencing the largest ever base of small traders working freely, especially after the outbreak of the virus (Covid-19) pandemic. . Jabarov is looking forward to cooperating with PayTabs to achieve the real breakthrough that small merchants are waiting for. He also expressed his joy in helping them with e-commerce and facilitating their work through social media platforms. Jabarov added that the platform will allow users to link across social media platforms to get their due in just seconds. He pointed out that the platform will allow traders to display and market their products and services in Egypt and globally, which will benefit them and allow them to earn the profits they aspire to. Jabarov concluded that “Paymes” aims to achieve success as quickly as possible in Egypt, the Middle East and the world in general.

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About PayTabs

PayTabs is the leading provider of B2B payment solutions and a multi-award winning electronic payment processing company founded by Saudi businessman Abdulaziz Al-Jouf.

The company started its first transactions through the payment gateway in June 2014 knowing that the company is currently executing its transactions in many international currencies, securely. The company uses a tool known as API modules to provide efficient payment solutions to small and medium-sized businesses operating in different industries, allowing customers to easily transact through websites. PayTabs stands out for providing billing services electronically, which helps to provide a simple billing experience for its customers, where they can make their payments by scanning a QR code or through social media platforms.

PayTabs operations started with the support of the Saudi Aramco Center for Entrepreneurship (Waed) and then with private Saudi investments. During this period, the company succeeded in developing and launching an integrated set of electronic payment solutions which contributed to a radical change in this promising market. sector, including mobile applications Mobile, hotel services, government services, education, airlines, tourism, transport and bill payment, with the aim of connecting companies operating in the market in the Middle East and North Africa, including transactions are estimated at billions of dollars.

In April 2021, the company launched “PT Touch”, the first electronic point of sale solution in the Middle East and North Africa market, which works to convert smartphones into an electronic point of sale (POS) .

The company operates from its headquarters in the Gulf countries, including the company’s headquarters in the United Arab Emirates and Saudi Arabia, in addition to its direct presence in numerous markets, including Egypt.

To learn more about the company’s accomplishments, please visit the following link:

About EFG Hermes Holding

EFG Hermes Holdings (HRHO.CA code: EGX; EFGD: LSE) has a direct presence in 13 countries on four continents. Middle East

Middle East only to a global bank in Egypt and the leading investment bank in emerging and frontier markets. The company has a professional team capable of providing a unique set of financial and investment services, ranging from promotion, underwriting, asset management, stock brokerage, research and direct investment in emerging and frontier markets. In the Egyptian market, the company has a leading non-bank financing services platform, which covers multiple activities, including microfinance, leasing and factoring, as well as immediate purchase and subsequent payment (BNPL), real estate financing and insurance.

Along with its recent acquisition of a majority stake in aiBANK, this has also enabled the company to offer banking products and services.

The three business segments, Investment Banking, Non-Banking Finance and Commercial Banking, have contributed to consolidating the company’s own leading position and strengthening its ability to launch more financial products and services, thus helping to provide a comprehensive service offering. meet the needs of its customers, individuals and businesses of all sizes, and gain access to new customers.

We are proud to be in: Egypt | United Arab Emirates | Saudi Arabia | Kuwait | Amman | Jordan | pakistan | United Kingdom | Kenya | United States | Bangladesh | Nigeria | Vietnam

For more information please contact:

EFG Hermes Holdings Media Relations Division

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Marketing and Communication Manager at EFG Hermes Holding


EFG Hermes Holdings may have referred in this statement to future matters, including, for example, expectations, strategy, objectives, growth opportunities and future indicators of various management activities. These statements regarding the future are not considered to be actual facts, but rather express the group’s vision for the future, and many of these expectations, in terms of their nature, are uncertain and beyond the company’s control. , and this includes – for example, but not limited to – fluctuations in the financial markets and the actions of current and potential competitors and the circumstances The general economy and the effects resulting from the position of the local currency and current laws and regulations and future. Accordingly, readers should be careful not to place undue reliance on forward-looking statements which are correct as of the date of publication.

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